If coming up with ideas for popular forms of content were simple, everyone would be a YouTube influencer. When starting a YouTube channel, there are numerous considerations to make. Increasing your YouTube views and followers can be challenging, and it requires doing everything correctly. However, if you do things correctly, YouTube may be a terrific way to supplement your income and cover expenses.
1. Video tutorials as one of the popular forms of content.
- Video tutorials teach viewers how to act.
- They help businesses establish authority and build trust with customers.
- Tutorials related to a product or niche connect back to the product.
- They demonstrate the value of the product or service.
- Video tutorials can be engaging, informative, and entertaining.
- They are a powerful tool for building connections and driving conversions.
2. Ask me anything- videos as one of the popular forms of content.
- Video tutorials teach viewers how to act.
- They help businesses establish authority and build trust with customers.
- Tutorials related to a product or niche connect back to the product.
- They demonstrate the value of the product or service.
- Video tutorials can be engaging, informative, and entertaining.
- They are a powerful tool for building connections and driving conversions.
3. Educational videos as one of the popular forms of content.
- Educational videos encompass various subgenres. They contain tutorials, explainers, and related videos. It educates viewers and improves your authority with them.
- Short, one- to three-minute educational videos perform well with clear messaging, captions/titling, and decent quality. Such videos can be about trending topics or industry-specific, and they help maintain viewership.
- Educational videos result in the most views, likes, and engagement for businesses. They also have the potential to go viral on social media platforms like Reddit, resulting in considerable spikes in followers and views.
- Educational videos that go beyond the company’s offerings and provide big-picture trends, steps, guides, and answers resonate well with viewers.
- Databox, for instance, relies heavily on educational videos to educate its viewers on different topics related to data and analytics. One such educational video series is Data Snacks.
4. Explainer videos as one of the popular forms of content.
- Explainer videos explain a topic in a simplified manner.
- They help familiarize viewers with subjects related to your industry, brand, or product.
- How-to and explainer videos are a popular format to provide value to consumers on YouTube.
- These videos work well for top-of-the-funnel topics.
- Explainer videos can be produced or brand-focused to fit your goals.
5. Product Reviews as one of the popular forms of content.
- Product reviews assess the quality and usefulness of products, often for non-brand items.
- They are common on review-focused channels.
- Creating a product review video can help build trust with viewers who seek purchasing advice.
- Wirecutter, a popular source for reviews, has a YouTube channel featuring video reviews like their wireless earbud video.
6. Challenge videos as one of the popular forms of content.
- Challenge videos can take different forms, from viral to a team or viewer challenges.
- They build a community and humanize your brand, allowing you to connect with viewers.
- The Ice Bucket Challenge from a few years ago is a notable example of a viral challenge that many, including The Muppets, participated in to raise funds for medical research.
7. Video Podcasts as one of the popular forms of content.
- Video podcasts can be a great marketing tool but may benefit from a shorter format.
- Alex Birkett says full, unedited podcast conversations tend to perform poorly.
- Instead, 2-5 minute clips with a specific title mapping to a YouTube keyword have performed much better.
- These clips can also be used as YouTube shorts if short enough. Here’s an example of a podcast clip from Omniscient Digital that’s 10 minutes long compared to an hour-long audio version.
8. Behind the scene videos as one of the popular forms of content.
- BTS videos offer a glimpse into your organization.
- They can showcase daily operations, team members, and company culture.
- These videos make your brand relatable and connect viewers to your team.
- They also educate viewers about niche industries.
9. Product launch videos as one of the popular forms of content.
- Product launch videos are ideal for announcing new products or features and leveraging YouTube’s social media capabilities.
- They are handy for interactive products like software, providing a better understanding than text or images alone.
10. Product demo videos
- Product demo videos showcase how to use or operate a product and can be informational or promotional.
- These videos provide detailed insights and answer common questions, making it easier for viewers to understand the product.
11. Funny videos
- Funny videos aim to entertain viewers and can serve an educational or advertising purpose.
- When executed well, humorous videos can be highly shareable and build trust with customers wary of product-focused content.
12. Short videos
- Short videos on platforms like TikTok have become very popular, leading to marketers paying more attention to shorter video lengths.
- Organizations are seeing better results from shorter videos based on their data.
Conclusion
Are you looking to attract and keep your audience’s attention?
Look no further than creating compelling content! Whether entertaining, educating, informing, or something else, it should resonate with your audience. So, if you want to be a top-notch content creator, start exploring and experimenting with the many different forms of content today!
