It’s no secret that video is a potent marketing tool.to scale new heights in e-commerce An astounding 80% of online businesses claim that video directly increases sales. Nevertheless, not only marketers profit from the power of video. Consumers have stated that brand videos have influenced their purchasing behaviour by a staggering 84%.
66% of all consumers have responded that they prefer to watch a short film to learn about a product. A video is a powerful tool for engaging and converting your audience, whether marketing to Baby Boomers or Gen Z.
Consumers visit online retail platforms with the desire to shop. You need engaging videos to communicate the features of your product right at the point of purchase.
So do you want to blow past your competitors in online sales? The following steps will help you pull the feat!
What is an e-commerce video? Scale new heights with it.
E-commerce videos are like virtual shopping assistants catering to your every need from the comfort of your screen! These are engaging and informative videos. They get specifically designed to showcase products or services in an inspiring way to motivate viewers to purchase.
It could be a product demonstration, a glowing review, or an exciting promotional clip. Such videos build trust and drive conversions on online platforms such as e-commerce websites and social media.
So why settle for a static product image when you can experience the full potential of a product? Go dynamic and persuasive with an e-commerce video.
Why should you make one? It will help you scale new heights.
It goes beyond mere numbers. The video has a unique capacity to engage customers and foster loyalty. Video is a beautiful way to communicate authenticity, which is a factor that 90% of consumers cite when deciding which brands to support.
How should you go about scaling new heights with an e-commerce video?
Did you know retail sites with multiple gallery uploads per product listing can significantly enhance customer engagement? By incorporating videos into their listings, these sites experience a staggering 340% increase in the average visitor session time, and shoppers tend to browse 127% longer per session. So, adding videos to your product listings can significantly benefit your brand’s online presence and boost customer interest.
In e-commerce platforms, there are many different ways where you may use video to reach clients.
Elaborate store Pages to help you scale new heights
Much like your own online shop, you may control the material posted on your store’s page on retail websites. Many let you exercise creative freedom when creating landing pages for the distinct companies, goods, and categories you choose.
Fill each page with text, photographs, and videos describing your brand and show off your products.
Product listings to help you scale new heights
A video in product listings is very significant. It communicates the worth of your product, its applications, and brand information. The video improves the overall consumer experience, boosts traffic, and encourages transactions.
Related videos will also get shown when you click on an Amazon video, increasing the visibility of your goods. This feature adds depth to your offering and significantly accelerates your company’s growth.
Scaling new heights in retail media
Marketers must take advantage of the digital shelf as more and more consumers purchase online to make up for the loss of brand engagement in-store, such as shelf positioning, displays, and point-of-sale advertising.
Brands looking to increase their visibility on online marketplaces and retailers can use retail media as a digital strategy. Retail media refers to advertising within retailer sites and applications – often by brands who sell their items on retail sites such as Amazon, eBay, Criteo, and more.
Digital visibility gets enhanced when retail media allows marketers to deploy native and display ads. It is to endcaps and in-aisle features in a physical shop.
You can highlight the benefits of your product in many different ways, and it gets advised to use a variety of films to engage your audience.
Make your product a hero and scale up sales
Videos highlight specific qualities and characteristics of your product. It is helpful for your audience, who might need help comprehending just photographs fully.
The easiest way to alleviate clients’ worries about what their purchase will look like is with a close-up video that shows it from all sides.
Demonstrate your product to create user relevancy
Have you ever encountered a product needing help with its intended use? Or you’ve questioned whether it would go well with your way of life and possessions.
Contextualizing how your audience uses a product through in-situation videos is fantastic. Your audience will learn more about the product’s intended use and unique advantages if you demonstrate it in service. It’s like experiencing a product come to life and genuinely understanding its capabilities.
Follow the steps mentioned above to create engaging and informative e-commerce videos. It will enhance your brand’s online presence and drive sales. So, consider static images when you can bring your products to life with dynamic and persuasive videos. Start creating your e-commerce videos today and watch your sales soar!