Millions of people have shared their voices, found a community, reached a global audience, and built businesses on YouTube. Creators could earn money and take home a cut of what they made once YouTube introduced the YouTube Partner Program (YPP) in 2007. Creative Businesses run by entrepreneurs employ people and have established infrastructures. YouTube has paid creators, artists, and media companies more than $50 billion in three years.
YouTube has announced a rethought approach to music industry relationships and an expanded partner program to celebrate originality.
Money-making opportunities for creators with creative businesses
Back then, YPP only had horizontal videos and ads as its primary creative format and revenue source. Artists today experiment with everything imaginable, from 15 seconds to 15 minutes to 15 hours. In addition, the companies generate income from Fan Funding and corporate sponsorships.
The YPP will be open to shorts-focused creators who reach 1,000 subscribers and 10M short views in 90 days.
YouTube also wants to support creators who are just starting. It could be gamers showcasing their speed runs or makeup tutorials. Subscribers will soon have easier access to Fan Funding tools like Super Thanks, Super Chat, Super Stickers, and Channel Memberships.
There will be no change to the current application requirements (1,000 subscribers and 4,000 watch hours). Creators are becoming increasingly diverse, though, which explains these shifts. Whatever option creators select, advertisers are guaranteed the same level of brand safety.
Earning opportunities for Shorts creators
1.5 billion monthly logged-in users and over 30 billion daily views watch short-form videos on YouTube. As a result, creativity has risen across all topics, industries, and regions. To reward this upcoming creative class, a temporary Shorts Fund was established. In addition, for short videos, YouTube is introducing revenue sharing.
Here’s how it works:
- Shorts revenue will be shared between current and future YPP creators starting in 2023.
- Videos in the Shorts Feed are interspersed with advertisements. Each month, the ads add up to pay the shortmakers. This will pay for licensing Music.
- The revenue distribution according to the number of views on Shorts will be 45% to the creators. But they get the same percentage of profits whether you use Music or not.
Aside from simplifying Music licensing, Music allows creators to choose whether or not to include Music in their shorts.
It’s being prioritized over a fixed fund to encourage a revenue-sharing model that boosts the creator economy. But, of course, creators can also earn money from short ads.
Furthermore, they are putting Super Thanks for Shorts into beta with a full rollout scheduled for next year. With Super Thanks comments, fans can interact with creators and express appreciation.