YouTube Channel Management

How to measure the RPM Metrics on YouTube?

How to measure the RPM Metrics on YouTube

As a content creator on YouTube, it’s essential to understand the RPM metrics that measure the performance of your channel. RPM is one of these crucial metrics. RPM, which stands for Revenue Per Mille, is the amount of revenue you earn for every 1,000 views on your videos. This article will discuss RPM in detail and how you can use it to analyze your channel’s performance. We will also compare RPM with other metrics such as CPM, CPC, and CPA.

How do you arrive at it

RPM is the total revenue you earn from your YouTube channel divided by the total number of views your videos receive, multiplied by 1,000. The formula for RPM is RPM = (Total Revenue / Total Views) x 1000. It’s important to note that RPM differs from CPM, which stands for Cost Per Mille. CPM is a metric used by advertisers to measure the cost of advertising per 1,000 impressions. Conversely, RPM gets used by content creators to calculate the revenue they earn per 1,000 views.

Where to find the metrics to calculate the RPM

To calculate RPM, you need to have two pieces of information: your total revenue and views. You can find both of these metrics in your YouTube Analytics. To access your analytics, go to your YouTube Studio Dashboard and click on Analytics in the left-hand menu. From there, you can view your revenue and views for a specific time frame. Once you have this information, you can calculate your RPM using the abovementioned formula.
RPM is an essential metric for content creators because it gives them an idea of how much revenue they earn per view. It helps them understand the effectiveness of their content and the monetization strategies they are using. YouTubers can also use RPM to compare the performance of different videos on their channel. By analyzing the RPM of each video, you can identify the videos generating the most revenue and the ones needing improvement.

Understand how it differs from other metrics

While RPM is a crucial metric for content creators, it’s essential to understand how it differs from other metrics such as CPM, CPC, and CPA. As mentioned earlier, CPM is a metric advertisers use to measure the cost of advertising per 1,000 impressions. CPC stands for Cost Per Click, and it measures the cost of each click on an ad. CPA stands for Cost Per Action, and it counts the cost of each user’s action, such as filling out a form or purchasing. As a content creator, you should focus on RPM, which measures your revenue per view.
There are several ways to improve your RPM and increase your earnings on YouTube. First, you can enhance your content. The better your content is, the more engagement it will receive, leading to higher views and revenue. You can also optimize your ads and experiment with different formats to increase ad revenue. Growing your audience retention is another effective way to improve your RPM. If viewers leave your videos early, it can negatively impact your RPM. Therefore, focus on creating engaging content that keeps viewers watching until the end. Lastly, diversifying your revenue streams is crucial. In addition to ad revenue, you can earn money through sponsorships, merchandise sales, and affiliate marketing.


RPM is a crucial metric for content creators on YouTube. By understanding RPM and analyzing it with metrics such as views and engagement, you can gain valuable insights into your channel’s performance and make data-driven decisions to improve your revenue. Remember, RPM is just one of many metrics you should be tracking to measure the success of your channel. You can optimize your earnings and take your channel to the next level by consistently monitoring your RPM and experimenting with different monetization strategies. So, keep creating high-quality content, engage with your audience, and monitor your metrics regularly to improve your RPM and grow your channel’s revenue.